George Ford - Marketing Manager of Sherwin-Williams
11404 Lake Shore Boulevard
George Ford, a pioneering marketer, was hired to head a newly formed department in 1890 devoted exclusively to advertising and publicizing Sherwin-Williams and its products. Seeing the need to make people aware of its products, marketing and advertising were deemed to be critical to the future of the company.
The company’s original logo featured a chameleon that changed colors. Enter George Ford. The illustrator and ad man decided the company could improve upon its original logo and conceived the firm’s famous “Cover the Earth” logo, depicting a can pouring paint over a globe. The image portrayed Sherwin-Williams as an aspiring and rapidly expanding company. The logo has been in circulation starting in 1905 until today.
George Whitmarsh Ford was born on November 8, 1865, in Cleveland to Lewis and Anna Fern Ford. He was educated in Cleveland public schools and Western Reserve University.
George married Frances Eloise Bailey on October 2, 1895, in Cleveland. She was born on October 26, 1872, in Cincinnati to Daniel and Lucretia Bailey. They had one son; Daniel Bailey born on June 3, 1898. e
Ford was a member of The Country, Rotary, Rowfant and Union clubs.
George Ford died on June 2, 1918. Francis continued to live in the home. In 1938, Francis died on October 29, 1959, and was buried alongside her husband in Lake View Cemetery.